Phoneblog

The Orange / T-Mobile joint venture has already attracted the Vodafone Chief Guy Laurence to have a pop at the Everything Everywhere new brand name.

Ever the wit Mr Laurence pulled out some rather cunning word play to express his views. The JV being in his words “all over the place”.

But with plans afoot from Orange / T-Mobile to add another 100 retail outlets and incease share in the Wi-Fi hotspots then it will be the footfall on the high street to decide if they want Everything Everywhere.

How long will the two operate as different ventures though, I give it 18 months before we see the two morph into one.